Prim and Primal was born when founder Barbara McDonald had the desire to make a healthy deodorant for friends and family. A couple of months later she decided to share it at the local farmer's market. "About a year later, when repeat customers were regularly making me promise that I will never stop making it, I decided to branch out further."
In addition to homeschooling her two children in Alaska for 10 years, she also managed a health food co-op providing fresh organic fruits, vegetables, and dry goods for over 25 families. "I’ve always been about finding the healthiest products. When I can’t find any I make them myself and I love being able to share my passion with others."